Lose The Clothes Leave On The Kick Hohs!

‘I’D DROP MY KNICKERS FOR A PAIR OF KICKERS’

Kickers have continued their collaboration with the inimitable House of Holland to produce a limited collection of four eye-catching t-shirts.
Playing on House of Holland’s trademark nudge, nudge, wink, wink style, the slogans include She dropped her Knickers I bought her some Kickers and Lose the clothes leave on those Kick-HoHs, with designs going on sale exclusively via the new Kickers e-tail site, http://www.kickers.co.uk/

The Kick-HoHs referred to on two of the new t-shirt designs are the highly coveted Kick-Hi boots by House of Holland that were first seen in February on the Fashion East catwalk at London Fashion Week.
Since the show a limited number of the acid bright boots have been on sale at London’s Dover Street Market and have been snapped up by Daisy Lowe and supermodel Agyness Dean (who chose them as her favourite item in her wardrobe during a recent interview with British Vogue).

The Kick-HoH boots have been in such high demand that a further limited supply will be on sale from August at Poste concessions in Selfridges and Harvey Nichols nationwide. The limited edition t-shirts will go on sale at £35 each.

Super Idea for an influencial consumer trend in 2010 guys.. MATURIALISM! I think this would be a really good thing to base our 'big idea' on!

This is from trendwatching.com... consumer trends for 2010

Let’s face it: this year will be rawer, more opinionated, more risqué, more in your face than ever before. Your audiences (who are by now thoroughly exposed to, well, anything, for which you can thank first and foremost the anything-goes online universe) can handle much more quirkiness, more daring innovations, more risqué communications and conversations, more exotic flavors and so on than traditional marketers could have ever dreamed of.

In short; audiences in mature consumer societies no longer tolerate being treated like yesteryear’s uninformed, easily shocked, inexperienced, middle-of-the-road consumer.

We've dubbed this MATURIALISM (mature materialism), and, to go full circle, it is closely linked to BUSINESS AS UNUSUAL, to URBANY, to PROFILE MYNING, if not all trends in this Trend Briefing.

So, this year, the question is how far you can/should go as a brand, when mirroring societal beliefs that are about anything but being meek. And no, we’re not saying you have to be rude or nasty or inconsiderate; this is about being a tad more daring and diverse if you want to move with the culture.

... notice the urbany link - meant to be!

faye x

Can Kickers make a comeback??
It has been said in the past...

From 'The Fashion Police' Dec 08:

http://www.thefashionpolice.net/2008/06/are-kickers-mak.html

It will be interesting to see if we can make it happen, with our current project, targeting the 'Fashion Innovator'. I think that all if takes is that one person to make Kickers cool again!! Currently on the look out for that person!

Anna x

KickersUK channel on youtube

This page is a great way of finding information on what Kickers are up to in terms of marketing and some of the video interviews give real opinions on what the public think of the kickers shoes. Very Interesting!

http://www.youtube.com/user/KickersUK#p/a

Meet the Kickers - TWITTER

http://twitter.com/meetthekickers

Part of the promotional tactics, 'Meet the Kickers'. Name Meet the Kickers
Location On feet... everywhere
Web http://bit.ly/Mee...
Bio Iconic footwear brand Kickers has long associations with the music scene. Isn't it time you met the Kickers?

Worth watching. However, there is potential for an Official Kickers facebook page, Myspace page, and the Twitter could be more professional and used more effectivly. Especialy if they want to change there target market to 16-24 year olds. They need to be up to date and using the technology to communication with there audience. Some time spent on this could have fantastic results and begin to build a lloyal customer base.

KICKERS

http://answers.yahoo.com/question/index?qid=20090817065304AAusKEa

Just an overview of The Pentland Group

Pentland Group plc is a privately held, global brand management company based in the UK, involved in the sports, outdoor and fashion markets. The group owns the following brands: Speedo
SpeedoSpeedo is a manufacturer of swimwear and accessories.
Boxfresh
BoxfreshBoxfresh 1. Someone or something that is new and cool, or innovative in a fashion sense2. Originally derived from New York hip-hop slang describing a new pair of footwear as being 'fresh out of the box'.
Mitre
Mitre Sports InternationalEstablished in Huddersfield in 1817, Mitre Sports International is a supplier of balls, boots, and accessories for football, rugby, netball, and cricket
Red or Dead
Red or DeadRed or Dead is a fashion designer and manufacturer, started in London in 1982 by Wayne Hemingway and his wife Geraldine Hemingway. They are most well known for their wacky designs of shoes, but also manufacture products such as spectacles, bags and watches.
KangaROOS
KangaROOSKangaROOS are an United States brand of athletic shoe originally produced from 1979 through the 1980s, with a later revival that continues in present.
Brasher
BrasherBrasher can refer to:... and Clerk & Teller. The group is the worldwide licensee for Lacoste and Ted Baker
Ted Baker is a United Kingdom clothing retail company, known for applying twists to their products, and has become a UK designer label through word of mouth rather than advertising.... footwear. Pentland also has a license from Kickers
Kickers is a youth brand created in 1968 that produces a wide range of footwear and clothing.... international BV to sell Kickers
Kickers is a youth brand created in 1968 that produces a wide range of footwear and clothing products.

'Down with the Kids'

Think Kickers. Think..

School lunches? Playground games? Legging it for the school bus? Mucking around in the park?

It seems Kickers are trying to diversify their market - which once belonged to parents of under 15's. Here are a few pics taken from T4 on the beach, I was very surprised in the way they merchandised the products and arranged the stall. Going for street appeal and grabbing the coolest/trendiest celebs to their attention. It still baffles me where Kickers want to appeal their brand to? And if they are plannin on diversifying the brand, is it a good move?

Or should they embrace the existing market they have sigantured theirs - the little'uns and their cash spending rents?