Think Kickers. Think..School lunches? Playground games? Legging it for the school bus? Mucking around in the park?
It seems Kickers are trying to diversify their market - which once belonged to parents of under 15's. Here are a few pics taken from T4 on the beach, I was very surprised in the way they merchandised the products and arranged the stall. Going for street appeal and grabbing the coolest/trendiest celebs to their attention. It still baffles me where Kickers want to appeal their brand to? And if they are plannin on diversifying the brand, is it a good move?
Or should they embrace the existing market they have sigantured theirs - the little'uns and their cash spending rents?
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