Super Idea for an influencial consumer trend in 2010 guys.. MATURIALISM! I think this would be a really good thing to base our 'big idea' on!
This is from trendwatching.com... consumer trends for 2010
Let’s face it: this year will be rawer, more opinionated, more risqué, more in your face than ever before. Your audiences (who are by now thoroughly exposed to, well, anything, for which you can thank first and foremost the anything-goes online universe) can handle much more quirkiness, more daring innovations, more risqué communications and conversations, more exotic flavors and so on than traditional marketers could have ever dreamed of.
In short; audiences in mature consumer societies no longer tolerate being treated like yesteryear’s uninformed, easily shocked, inexperienced, middle-of-the-road consumer.
We've dubbed this MATURIALISM (mature materialism), and, to go full circle, it is closely linked to BUSINESS AS UNUSUAL, to URBANY, to PROFILE MYNING, if not all trends in this Trend Briefing.
So, this year, the question is how far you can/should go as a brand, when mirroring societal beliefs that are about anything but being meek. And no, we’re not saying you have to be rude or nasty or inconsiderate; this is about being a tad more daring and diverse if you want to move with the culture.
... notice the urbany link - meant to be!
faye x
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